Katryna is the founder of Meeco; an award winning personal data platform. She is an advocate for digital rights and speaks globally on privacy, data protection and Me2B business models. Prior to Meeco she founded a operated a strategy consulting practice. As a consultant, Katryna has extensive global experience in strategy to execution roles in start-ups to major corporate change and implementation and projects. Katryna has held leadership positions and delivered projects in the United Kingdom, Europe, Asia, United States and India. Her industry sector experience includes information technology, financial services, health services and human resources. In 2011 she co-founded Zemu, a think tank and incubator to explore commercialisation and business models across the emerging personal information sector. In August 2012, following the successful strategy development of the business model she founded Meeco. Katryna initially self-funded Meeco, before raising seed capital in January 2014, enabling Meeco to launch it's first public platform in July 2014. She currently splits her time between Europe and Australia where Meeco has offices and development teams. In addition to leadership role with Meeco, she is actively involved in the IEEE Standards community, serving on two working groups for IEEE; as the Co-Chair for the Personal Data and Privacy Committee, part of The Global Initiative for Ethical Considerations in the Design of Autonomous Systems, and Chair for the new P7006 - Standard for Personal Data Artificial Intelligence (AI) Agent.